Mystique Tanning® Franchise Information

Franchise Head Office

P.O. Box 3203
Fort Saskatchewan, AB T8L 2T2
Tel: 1.887.MIST.TAN
Fax: 780.475.1175
E-Mail: sales@mystiquetanning.com

Finance Head Office
First Canadian Place, 100king Street west, Suite3700
Toronto, Ontairo
M5X 1C9
Fax (905) 751-0327
E-Mail: finance@mystiquetanning.com

Potential Franchisee's Please download the following for and fax to the above fax number.

Click here to download PDF

Franchise informantion

When starting your own business, establishing credibility with potential customers is absolutely vital. Being part of an established franchise family gives you that credibility from your very first day of business. People will know what your salon stands for before they walk in the door – so every visitor will be a potential customer. The Mystique Tanning System Simply put, franchising is a network of independent and proven business relationships that allow a number of people to share:

Brand recognition (Mystique Tanning Salons )
Successful and proven methods of operating a business( Mystique Tanning System )
Proven marketing and distribution systems
Discounts on Equipment and Products

Franchising is the best system for starting and growing a business in the world today. When a franchisor provides the right business model and demand for the product is high, in a well managed salon the chances for success are excellent. The advantages of joining a reputable franchise generally include things like opening quicker, experiencing success sooner, quickly developing a customer base, taking less risk, and being more profitable.

The Hottest Fastest Growing Industry Under the Sun

Vanity is here to stay. It started with the Baby Boomers, but today the members of virtually every generation are consumed by looking their best. With more people between 18 and 64, this passion for personal appearance has led to skyrocketing growth in the tanning salon industry. According to industry estimates for North America, as many as 30 million people tan indoors each year – in more than 30,000 locations. What was once considered a passing fad is now a natural part of our daily desire to look and feel our best, and an acceptable form of self-improvement, whatever the season. With the pursuit of physical beauty, it’s not surprising that over the next 15 years, annual sales for the tanning industry are estimated to grow from $900 million to over $6 billion – with no sign of letting up.

GIVING PEOPLE THE COLOR THEY WANT

Indoor tanning makes it possible for anyone to achieve a golden glow, vitamin D even when gloomy weather and hectic schedules prevent them from enjoying the sun. As the industry grows, so does awareness of the many positive benefits that come from tanning.

Unlike sunbathing, Mystique Tanning offers its clients a controlled environment, a knowledgeable staff, and a monitored experience in which tanning sessions are adapted to the skin type and needs of each customer. We are 100% committed to helping customers look their very best without undermining their skin’s long-term well-being.

The Trusted Name of Mystique Tanning

No other player in the tanning industry combines quality, superb customer service, exemplary management practices, and a commitment to sound tanning principals like Mystique Tanning System As a result, people just like you are becoming Mystique Tanning franchisees. When you join Mystique Tanning, you’ll benefit from a host of services that are designed to create year-round profitability ( The Mystique Tanning System). These include but are not limited to:

A responsible corporate reputation for high-quality salons staffed with highly trained and knowledgeable employees, creating tanning experiences that keep customers coming back.
Experience in evaluating, implementing, and continually refining a highly-successful business model.
Discounted prices for equipment and products. You’ll save money with our carefully maintained network of suppliers.
Comprehensive training, consulting and ongoing support.
When you need advice, our franchising support staff will be here to answer questions and make suggestions.
Ongoing training on sales, accounting, staffing, promotions, advertising, product knowledge, and tanning equipment. Because you’ll continue to learn new secrets to success, you’ll never stop growing as a franchisee. Mystique Tanning is now revolutionizing the tanning industry like never seen before. Each time a new store is opened and marketed, EVERY franchisee benefits by being part of a bigger, better known company.

The Mystique Tanning Distinction

Mystique Tanning in growth, expansion, nowleads in every aspect of the tanning industry – from the look and feel of our well-designed, well-maintained salons to our unique approach to sales and marketing. As a new owner, you will benefit directly from the following powerful competitive advantages:

NAME BRAND RECOGNITION

The Mystique Tanning name has earned the respect of customers and stands as a symbol of our superior customer service, super clean salons, hi-end tanning equipment and exceptional value. Your new store will be marketed with materials that promote the Mystique Tanning brand, materials that will become increasingly powerful and profitable as the company continues to expand.

EQUIPMENT AND SUNDRIES

To help you offer the ultimate tanning experience to your customers, Mystique Tanning will strive to secure you discounted pricing on the finest equipment, lotions, and all tanning product. Mystique Tanning will assist you in obtaining our cooperate discounts on lotions, cutting edge equipment, printing, signage, insurance, and additional related tanning industry products.

BACKING BY THE BEST

We are with you every step of the way in your Mystique Tanning Franchise with ongoing Cooperate support.

As a Mystique Tanning Franchisee, you’ll receive the latest industry training, consultation and special pricing. As a result, we will help you achieve success quickly and continue growing over the long haul. Specifically, you’ll benefit from:

The Mystique Tanning Business Plan, which lays out our structured approach to preparing, staffing, marketing, servicing, financing and managing your business.
Access to our construction consultants, whose experience with Mystique Tanning Salons may result in substantial build-out savings.
Corporate discounts on tanning equipment and products via our distributors.
Business management documents, including training manuals, operations manual, and flyer templates.
Invitations to educational seminars to keep you up with the latest industry developments.
Periodic performance evaluations of your salon, so that you and your salon can continue to maximize your potential.
A carefully managed and continually updated web site designed to push more customers to your salon.

The Mystique Tanning Commitment

As a new franchisee, you’ll receive assistance with all of the following:

SELECTING THE SITE

Our franchising support staff will help you make one of your most important decisions – where your salon will be located. Along the way, we’ll help you with the following:

Assist you in identifying locations that give you what we believe to be the best chance for success. This includes providing you with a demographic comparison study analyzing population density, average household income, disposable income, and many other demographic specifics.
Research tanning salons in the area to improve the chance that you’re Mystique Tanning Salon is in the most favorable location possible.
Advise you about contract negotiations for the site – including lease terms and building

BUILDING OUT YOUR SALON

Our franchising support staff will help you prepare your salon for opening day by:

Guiding you through the design and construction process.
Introducing you to our vendors, including our construction consultants.
Assisting you with your purchases of everything from point-of-sale systems and tanning equipment to insurance, phone systems, and skin products.
Sharing our list of suppliers so you can equip your salon with the highest quality options at negotiated rates.
Providing you a detailed to-do list that will assist you in opening your store.

TANNING BEDS

We will assist you in coming up with the proper tanning bed mix, with optional massage beds and Mystique Spray Tanning for your salon. We will also introduce you to our leasing company who is well suited to meet your financial needs and franchise commitments.

STAFF RECRUITMENT AND TRAINING

We’ll advise you on how to advertise for staff, and teach you how to conduct interviews for hiring potential employees. Then we provide you with the thorough training knowledge, including:
OWNER TRAINING: Taught by seasoned Mystique professionals – to help you become an efficient and effective owner/manager. Topics include tanning procedures, employee recruitment and management, software tools, payroll, customer service, pricing, marketing and advertising, sales, facility and equipment maintenance, and more.
MANAGER TRAINING: Concentrated management instruction about how to run your franchise efficiently.
EMPLOYEE TRAINING: Training at your salon for you and your entire staff – focusing on the interrelationship of sales, customer service, and profitability. Employees learn the Mystique Tanning selling process, which emphasizes equipment and product knowledge as the best way to meet customer needs. ONGOING TRAINING: Chances to improve your operation never end. You will receive periodic training support in both sales and marketing techniques..

MARKETING YOUR SALON

In addition to your training, you’ll benefit from:

The right to use the Mystique Tanning name, logo, and trademarks.
A marketing packet to promote your grand opening – complete with templates, and advertising
Templates for flyers and mailers.
Mystique Tanning’s corporate marketing efforts are designed to drive traffic to your salon. Each franchisee pays a minimal advertising fee towards these efforts.

CONTINUOUS SUPPORT

You will have access to support from our dedicated franchising staff to help you develop your business and become increasingly successful. Our tools, training, and ongoing consultation and support help maximize your success.

When you’re ready to get started, contact our franchising representatives at 1(877) MIST-TAN or email sales@mystiquetanning.com. It’s one of the greatest decisions you’ll ever make!

Frequently Asked Questions

HOW MUCH WILL MY SALON COST?
1. Costs associated with leasing and building out a Mystique Tanning Salon may vary according to the square footage, materials, fixtures, layout, and equipment you choose.
2. The average start-up cost for a Mystique Tanning Salon is $25,000.00 to $40,000.00, which includes everything such as the tanning beds (this cost includes the franchising fee). We can give you a better idea of what to expect after our initial meeting and your approval of financing on the balance.
3. Backed by our name, our commitment to quality, and our track record, each Mystique Tanning Salon has the potential for substantial success. In the end, however, every store is only as good as its owner. Our most successful owners draw on our experience, tap our resources, and use our tools in conjunction with a personal passion for growing the business.
HOW LONG WILL IT TAKE FOR ME TO OPEN MY STORE?
Approximately 30-60 days after taking possession of a location and getting plans approved by the local municipality.

HOW WOULD YOU DESCRIBE A Mystique Tanning SALON?
Walk into any Mystique Tanning Salon, and you’re likely to be struck by its pleasant design, professional appeal, cleanliness and attractive layout. You may also be impressed by the visual experience of the interior tanning area. Although each salon has many unique characteristics, we provide owners with form layouts, recommendations, and photos to help them settle on their store’s ultimate look.

WHAT ABOUT COMPETITION?
Although there are several other tanning salon companies in the industry, few match our professional image, our level of quality, customer service, owner support, employee training and affordability(all part of the Mystique Tanning System to maximize profits). No other salons match our systematic approach to sales, education, marketing, backed by our custom database which enables us to penetrate the market and expand our customer base with special offers and high-value promotions.

HOW WILL I GENERATE BUSINESS?
There is an enormous market out there. With your hard work and our expert advice, virtually every image conscious person is a potential customer. Some of the most effective forces for driving business to your salon will include:
1. Powerful word of mouth
2. Marketing and advertising initiatives spotlighting promotions
3. Knowledgeable trained staff
4. Our Mystique Tanning website
5. Radio ads, outdoor and other market wide media.
6. Local sponsorships and charitable events
7. The Cleanest Salons (Mystique’s way)

Mystique Tanning Franchising Legal Notice

The information contained herein is for information purposes only and shall not be construed as an agreement between you and Mystique Tanning Inc. Mystique Tanning Inc may accept or reject a potential franchisee in its sole discretion. Individual franchising terms may vary and may not include terms disclosed in this franchising opportunity summary. Mystique Tanning Inc does not endorse and is not responsible or liable for any content or information set forth herein that cites secondary authorities.